The message you send a YouTuber is not the message you send a roundup blogger — and neither is the message you send about a different product. Take these, adapt them, and keep them scoped to the product they belong to.
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What these are
These are partnership and collaboration templates, not sales scripts. Each is written for a specific persona — a roundup blogger, a reviewer, a newsletter, an affiliate, an integration partner — and each assumes you are offering something real. Copy them into Orkap and scope each one to the product it belongs to.
Variables in braces auto-fill from the product the template is scoped to.
Get included in an existing "best of" article
SUBJECT
A quick addition for your {{article_title}} piece
BODY
Hi {{first_name}} — your {{article_title}} roundup is the one that keeps coming up when people ask me what to use. One gap I noticed: you don't cover {{product_name}}, which does {{one_specific_thing}}. Happy to send you a free license so you can judge it yourself — no obligation to include it if it doesn't earn a spot.
Offer a product for an honest review
SUBJECT
Free license for {{product_name}} — no strings
BODY
Hi {{first_name}} — I make {{product_name}}, which {{one_specific_thing}}. Your audience is exactly who it's for. I'd like to give you a lifetime license with no conditions attached: no script, no approval over the edit, and no hard feelings if you decide it isn't worth covering. If it's useful, that's the whole pitch.
Open a paid sponsorship conversation
SUBJECT
Sponsoring {{newsletter_name}} — what does it take?
BODY
Hi {{first_name}} — I've been reading {{newsletter_name}} for a while and I'd like to sponsor an issue. I run {{product_name}}, which {{one_specific_thing}}. Rather than guess at what works for your readers, what formats have performed best for you? Happy to work within whatever you've found lands.
Recruit someone already covering your niche
SUBJECT
Affiliate program for {{product_name}} — {{commission_rate}}
BODY
Hi {{first_name}} — you already write about {{niche}}, and a few of your posts cover the exact problem {{product_name}} solves. Our affiliate program pays {{commission_rate}} recurring, with a {{cookie_window}} cookie window. No volume minimums. If it's a fit, I'll set you up with a link and a free account today.
Propose a product integration + co-marketing
SUBJECT
{{product_name}} + {{their_product}} — an integration worth building?
BODY
Hi {{first_name}} — we keep hearing from users who run both {{product_name}} and {{their_product}} and are copying data between them by hand. An integration seems obvious. We're happy to build our side and co-announce it to both audiences. Worth a short call, or should I send a spec first?
Pitch a guest appearance with a real angle
SUBJECT
A guest angle for {{podcast_name}}, not a product pitch
BODY
Hi {{first_name}} — I'd rather bring you a topic than a promo. I run {{product_name}} and the most interesting thing I've learned is {{one_real_lesson}}. That's an episode whether or not my product ever comes up. If the angle is off, tell me and I'll try again with a better one.
In most tools, your template library is one long account-wide list, and it's on you to remember which pitch belongs to which product. That's how the wrong message goes out.
In Orkap, a template is scoped to a product. Open your Figma kit's pipeline and you see that kit's templates — with its name, price, affiliate rate, and media-kit URL already filled in. The wrong-pitch problem stops being a thing you have to be careful about.
See product-native templates →“The pitch for your plugin should never be one dropdown away from the pitch for your theme.”
How to use these without sounding like everyone else.
No. These are partnership and collaboration templates. Each one assumes you're offering something real — a free license, a commission, an integration, a genuine topic — to someone who already covers your niche. They are written to start a relationship, not to run volume outreach at strangers.
Variables in double braces auto-fill from the product a template is scoped to. Assign a template to your WordPress plugin and {{product_name}}, {{commission_rate}}, and your media-kit URL populate from that product's record — so the same template works across your whole portfolio without manual editing.
Please don't. The value is in the structure: name something specific about their work, offer something real, and make it easy to say no. Rewrite the specifics in your own voice. A template that hundreds of people send verbatim stops working quickly.
Template management is included on every plan, including the free one. You can build a library per persona for each product you sell, so a roundup pitch for one product never gets confused with a review pitch for another.
Start free with one product, one seat, 50 contacts a month — no time limit, no credit card. Bring your whole portfolio in whenever you’re ready.