Imagine hearing a “Beep” early in the morning. Someone woke you up from your sleep with an email or a sudden message in LinkedIn. 

It says, “Hey! Good to meet you, I see you need SEO for your website. We are experts at our game; do you need our help?” Now, be honest… would you ever buy services from these guys?

No? We wouldn’t either. So, what’s wrong with their offer?

Probably nothing. It’s just that their timing is off, or… they sent a random mail to you without really knowing your pain points, or… you don’t know the people who sent you the emails. 

Or… all of the above are true! As a digital marketer, this is a nightmare. This type of approach can either land you clients or go horribly wrong for you. 

So, what sort of marketing tactic should you go for? What should be your “Go To” Outreach strategy? This is what we’re gonna tell you in this blog.

Digital Marketing Strategies You Can Follow for Maximum Customer Engagement

You’ll find more than a handful of strategies when it comes to digital marketing. Some of which you may know, others might seem new to you. Let us break them down for you!

Proper Email Marketing Will Bring You Results

Although we took a deep dive into what email marketing is and how it works, let’s be very brief here. It’s an act of sending a series of emails where you familiarize your brand/product/service to your ideal customers, offer helpful insights in the form of case studies, and when they are ready… try and sell them your offer.

You’ll need an outreach tool, a copywriting team, a sales funnel, services, and/or products to upsell and down-sell. One pro tip that we could give you is to collaborate with other people. Find others with similar products as yours and cross promote them in exchange for a flat fee or a percentage of the sales.

This is by far the cheapest form of digital marketing trick anyone can adapt. The ROI is pretty high if you know whom to target, how to add value, and when to pitch in with your selling proposition. 

Blogger Outreach or Guest Posts Go a Long Way

Normally, people reach out and even pay bloggers for a link or two. However, when done right, reaching out to bloggers and influencers can do wonders for your brand. 

People can use social media, emails, YouTube videos, and even cold calling to get a hold of industry experts and get them to promote certain brands. It’s not just about the links. It’s about the people you are pairing up with for a collaboration. 

LinkedIn Outreach is on a Roll

Believe it or not, LinkedIn is a treasure trove for online professionals, email marketers, and entrepreneurs. No, we are not talking about connecting with a random guy and pinging his inbox with, “Hey, I’ve got this product/service for you. Wanna give it a try?”

Chances are, that person will ignore you and put you on a snooze for the rest of your life. Worst case scenario: he discards you from his list. 

We’d advise you to engage with your potential client or buyer with helpful suggestions, value, and friendly conversations. Don’t be too aggressive with your offer or service. Rather, give them what they need and want. 

In LinkedIn conversations and messages, offer support and services normally. Don’t know what a particular prospect is in for? Just ask them. Nurture your connections, spend time and effort understanding their businesses and see how you can contribute to their growth.

Over time, pitching offers or services won’t sound corny anymore. 

Networking is one form of outreach we sleep on. If you truly care about what others think about certain services or products, get to know them. You’ll do well to attend social and corporate events, product launches, and meet-n-greets. 

Get to know digital marketers, entrepreneurs, and investors. Share insights and useful tidbits. You can share your software among interested parties for a “Peer Review.” Once they are done, ask them to record their findings in a “Industry Round-Up Article” or a detailed case study.

Marketing in Facebook Groups

Facebook groups are perfect for “Personal Engagement” with your target audiences. These groups are teeming with people who have problems or insights to share. You can easily solve their problems, contribute to their findings, and offer up interesting insights. 

Play your cards right and you’ll get to connect and interact with people who’ll inbox you from time to time asking for help and tips. After exchanging views for some time, you can pitch your offer or “HE” will most probably ask for your expertise. This is what relationship marketing truly is! 

Affiliate Outreach is the Secret Sauce

This is basically email outreach done to a highly targeted market. That is, you’re actively searching for people who’re in the same industry as you and have a reputed blog. You pitch them your product and ask them to promote it. They’ll get a fixed amount as a commission in exchange. 

The process is rather simple as well. You identify bloggers, insta influencers, and even YouTubers. Then, it comes to use an email outreach tool to send a series of messages describing the product.

Once a person shows interest, digital marketers should hand them resources and necessary data. They’ll do the rest. You should communicate regularly with necessary support and updates to make them feel valued. Successful affiliate campaigns can make you millions!

What are Some “Must Know” Points that Aid in Building Personal Connections

While you focus on different types of strategies, different platforms to raid, and different writing styles, you should get a read on a few factors that’ll determine how certain strategies will pan out for you. 

These include: Going for proper audiences, choosing personalized offers to market, having a clear-cut approach etc. Let’s go over these things in detail!

Who Are You Talking to: The Ideal Customers!

Before you jump into “Many… Many Outreach Methods,” you should sort out your audiences. Seasoned digital marketers find out their ideal customer profile or “Buyer Persona” first. They try and get to know them. Some of the questions you should find answers to are: 

  • Exactly “Who” are your ideal buyers?
  • Do they have a specific age?
  • Where do they live?
  • What’s their profession? 
  • How much do they earn?

Honestly, the questions can be endless. It depends on how “Fleshed Out” you want your buyer persona to be. 

If you offer Prenup legal services in Oakville, Canada and charge between $2500 CAD to $4000 CAD, your ideal clients should earn $10,000 CAD a month, are solvent, mostly businessmen, and aged between 25 – 45. You can set your target audiences easily following these metrics.

Tailor Your Message According to Your Audience

The buyer persona you got earlier was a sample. Digital Marketers can (and most probably will) have several sets of data and different buyer personas at hand.

Experienced marketers will prioritize certain personas over others. They’ll pitch one offer to a high-value customer and another to a normal buyer.

Depending on which set of customers/clients a marketer or an entrepreneur is addressing, the message should vary. No two people are alike. This is why you should identify their needs and wants. 

Then, it’s the marketer’s job to come up with separate sets of emails, messages, and calling scripts for each. Simply put, what you say to both of them should vary. This way, both types of buyers will think the specific product or service is thought up only for them. They will feel important. 

This is how personal connections are made.

Be Valuable to Your Target Audiences

So, what differentiates a novice digital marketer from a seasoned campaigner? Experienced guys lead with value propositions “Before” they ask their audiences to opt for a service/product. 

Reaching out to a client for service? Or to an influencer for his/her dates? Be helpful to them before you ask them to do something for you. Solve their problems or lend your expertise in the form of an opinion.

If you’re going for email outreach for example, write a case study about your service and share. You can offer to do a “Free” consultation as well. This can solve several problems of the person you’re looking to convert to your buyer. Be the helpful partner first before you expect your audience to buy from you.

Scale Your Efforts: Go All-in for a Winning Formula

No matter how good you are with email marketing, how often you follow up, how good the video on your channel is, how well present yourself in LinkedIn, and how foolproof your overall digital marketing strategy is… if you can’t scale it up and put it to automation, you’re not doing much. 

This is where automation comes in!

Experienced data nerds and digital marketers base their marketing strategy around quality video content, guest post/blog outreaches, and personalized email messages. 

They use tools like Hubspot, Lemlist, and Mailshake to send tailored emails. 

These tools can track and optimize emails with just a click of a button whereas tools like Orkap can categorize different types of audiences based on the data you provide, set up proper follow-up responses, adapt to the buyers’ choices, and skip a mail or two in the funnel.    

If you’re looking to engage your prospects on social media, you can automate that too. Tools like Buffer, Hootsuite, and Sendible can schedule your updates, monitor how many of your prospects have engaged in a discussion with you, and analyze your overall performance. 

That’s a Wrap!

Coming up with a Marketing strategy is nothing short of an art. It’s tedious, but artsy. You need to research your audience, get to work with fine-tuning your product, devise a plan, get to work with an experienced team, and reap the rewards. You’ll make mistakes, have a bunch of failures… sure!

But eventually, you’ll make a mark with your brand identity. That’s IF, you remember the tips and tricks we shared with you.