Ever since the world got digital, email marketing has been the leading strategy for expanding business and maintaining connection with target audiences.
It’s one of the most effective tools used by businesses for enhancing customer engagement and enhancing outreach. But email marketing is not exactly as simple as the name suggests.
It’s more than just sending out newsletters and advertisements. It includes strategies such as guest posts, backlinking, and securing an online authority.
So, what is guest post outreach? How does it help a business grow? Let’s find out.
What is a Guest Post?
Guest posts are basically a referral system where you endorse other people’s websites and blogs.
They boost your website’s SEO by allowing you to use the credibility from established platforms and quality backlinks that endorse your website.
This increases email metrics such as open rates and click-through rates, because people tend to trust emails that contain elements or mentions a brand they already know and rely on.
Guest posts also help to enhance deliverability by reducing spam flags and attract more targeted traffic. Together, guest posts and SEO can make practically turn your business into the talk of the town,
What are Some Common Types of Guest Posts?
Honestly, you’ll find several. It’s difficult to categorize them all, because many of them are interconnected and correlated. But since we’re noting everything down, here’s a roughly drawn checkboard dividing all the variations of them.
Informational/Educational/How-To Guides/Tutorials
These are insightful guest posts that carry actionable content. Often, they are written as infographic or educational articles. The main objective of this kind of articles is to educate the site’s audiences about a certain topic or niche.
This also applies for email marketing as well. For an email pitch, the topic could be something like, “How to Craft High-Converting Email Subject Lines in 2025”. Keeping the tone professional, yet with a helpful approach.
An educational blog is usually 1500-3000 words long, with step-by-step guides, lists, examples, graphs, visuals, and basically anything that helps to get the message through.
There is no specific do or don’t when it comes to writing a tutorial. Anything that is insightful and relevant to the topic of the article is good to go. The backlinks are usually hidden contextually within the content.
Pro Tip: Include Call-To-Action to boost open rates and sign-ups. Include FAQs to make sure every aspect of the niche is covered in the article.
Listicles
The name “listicle” is short for “list” and “article”. As the name suggests, a listicle is an article that is structured like a list. A listicle typically contains content in the form of bullet points.
Listicles are more common in the digital marketing industry and tend to provide information in a more concise and actionable way.
Listicles are more popular among digital marketers due to their effectiveness for driving traffic, boosting SEO, and enhancing organic subscriber reach.
A listicle is typically 1200-3500 words long, and written in a straightforward business tone. It often contains backlinks either in the introduction section or seamlessly hidden within the listed items.
Listicles are one of the most no-nonsense sorts of guest posts, and require no extra ornamentation. They are seemingly easier to write compared to other types of articles.
Pro Tip: A list item can seem really generic if not written in a unique way. Try to spice up the tone and approach a bit to make it a bit more enjoyable to read.
Case Studies/Success Stories
This is the type of guest post that has a comparatively more serious tone and practical approach. Case studies provide real-world results driven by the writer’s collected data or experience.
Often, the writer of these posts is someone who has acquired success or an ample amount of expertise on a specific niche or field. It can be written both in a first-person tone directly by the expert, or in a second person approach by someone who is narrating them.
Case studies or success stories range typically between 1200-2500 words, and have a problem-solutions-result format. Adding backlink to these articles can be a bit tricky if you’re not well informed about the niche and context.
The tone should be analytical, credible, and focused on results.
Pro Tip: Use AI-based analytics like HubSpot to generate organic data and add more credibility to your post.
Thought Leadership/Opinion Pieces
This is more of a personal opinion. In these blogs, the author shares their own experiences, ideas, and opinions on a certain topic or niche to spark discussion and provoke thought among the readers. Instead of providing information like, how-to blogs or listicles, these focus more on the author’s voice.
Though leadership articles range between 1000 to 2000 words. When it comes to email marketing, the author or the narrator is bound to abide by Google’s E-E-A-T ((Experience, Expertise, Authoritativeness, Trustworthiness) guidelines to maintain deliverability.
Implementing backlinks depend on the context and the author’s preference.
Pro Tip: Keep the**** tone as personal and**** conversational as possible. This will help to persuade the readers.
Roundup Posts
Roundup guest posts are engaging posts that are written by a collective group of experts on a particular niche. These experts could be innovators, celebrities, and influencers who contribute by sharing insights, tips, and/or answering questions from fans or enthusiasts.
These writeups are later compiled by the website’s editor into a single article.
Usually, these articles are written in an interview-ish tone or a questionnaire format, where each contributor gives a brief, 50–300-word response.
The entire post shouldn’t be longer than 2000 words. Conclusions of these posts include summarized takeaways or CTA invitations aimed for boosting engagement. Roundup posts are an easy way for building effective backlinks and generating targeted traffic.
Pro Tip: Add multimedia elements like contributor headshots or short videos to boost more audience reach.
Product Reviews
This is the most typical type of guest posts that has jammed the internet ever since its invention. A review post written about a product or service by someone who has used it or has expertise on that particular niche.
The post emphasizes on the different aspects of that product or service with an insightful elaborated discussion about its features, specifications, pros and cons, and applications in the real world.
There is no upper limit to how long a review post should be, but people tend to lose their patience halfway through if it’s longer than 1500 words.
It shouldn’t be shorter than 700-800 words either, because otherwise it will fail to deliver the detailed evaluation of the product and its relevance to its need.
Backlinks are added to these articles only once or twice, and often contextually. The tone should remain objective, analytical, and emphasize on the reader’s needs.
Pro Tip: Use a first-person tone to make it seem more organic and reliable.
How to Reach Out to People for Guest Posts?
Here’s a detailed process for reaching out to brands and influencers for guest posts, explained step-by-step:
Reach Target Sites
The first step is reaching the right sites. It’s crucial because it determines whether your outreach aligns with your objectives. Focus on platforms that are relevant to your niche.
Use platforms like Google, X, and most importantly, do a thorough competitor analysis. Go for sites that have a DA (Domain Authority) of 40 or above to get maximum SEO and authority benefits.
Make sure that the audiences of the websites you reach out to match with your targeted audience.
Pro Tip: Make a list of 20-50 target sites. Then shortlist them to 5-10 high DA sites (50+). Provide clear guidelines for guest posts.
Find The Right Contact
When reaching out to a website, make sure to reach the right person.
This will increase the success rate of your pitch. Find the ‘blog editor’ or ’content manager,’ you should find them on the website’s ’About’ or ’Contact’ page.
When it comes to smaller blogs, the owner of the site often manages the guest posts. You can reach them directly as well. Use tools like Voila Norbert or NeverBounce to see if the emails they provided on the site are authentic.
Pro Tip: Companies use social media for public relations. If no email is available on the official website, you can also check out the site’s social media handles to find the relevant person.
Craft A Personalized Pitch
Create a customized pitch. Make sure to keep it concise and direct. Remember, your pitch is their first impression of you.
Address the editor by name, briefly introduce yourself and your skill, then make the offer for a guest post. Emphasize on the quality of your posts by providing statistics.
Pro Tip: Keep the pitches short and direct, about 150-250 words should do.
Follow Up Strategically
Editors are busy people. A polite follow-up often increases the response rate by 50%. Wait for 5-7 business days after your initial pitch for a follow-up. This will also give them the impression that you are serious and dedicated with what you do.
Pro Tip: Reiterate your purpose for reaching out on each follow-up but keep it brief. If there are no responses after 2 follow-ups, you should stop instead of spamming.
Write And Submit The Post
After you get approval from your client, craft a well-written guest post tailored to fit their needs and niche. Use data and sources to backup what you write.
Try to cover all aspects of the given topic. Include a humble Call-To-Action to keep your post engaging. Abide by the word limit or word count provided by the client.
Use niche-specific jargons only if they mention it as a requirement for your content. Provide backlinks to relevant pages.
Pro Tip: Use tools like Grammarly to polish the language and SEO tools for keyword optimization.
Promote And Track Results
Once you have published your post, you can maximize its impact and outreach by promoting it through different social media platforms and other forms of networking. Keep a tab on the responses of your posts, and reply to comments of the audiences to generate organic traffic.
Pro Tip: Tag the host site and editor to amplify your post and redirect traffic.
Build Long Term Relationships
A good attitude goes a long way. Maintain a professional yet hearty approach towards the host site and editor whether it’s the post or its comments.
Thank the editor in the post if it’s not prohibited and propose ideas for future collaborations. Get in touch with them via X and LinkedIn to reconnect for a new project even after the current one ends.
Pro Tip: Make sure you have learned all the latest technological tools to nurture your posts after publishing. Tools like Hunter.io, Voila Norbert, or BuzzSumo will help you to improve success rates.
Signing Off
Guest posts are a brilliant way to increase engagement with audiences and clients in one go.
Simultaneously, they help you build connections with clients, keep a close watch on your competitors, and keep your audiences engaged while promoting your brand/service.
A carefully crafted guest post can make your brand’s online presence noticeable and generate more traffic to your business’s website.